Individual reflective report on the social marketing campaign. Healthy Essay

Individual reflective report on the social marketing campaign. Healthy Minds Student diet and health concerns - Essay Example If it smells bad it’s to be avoided, and if it smells good then it’s to be enjoyed. We do this with our food, smelling it to see if it is still good to eat, which is why rotten food emit such a foul odour. The same thing is supposed to be true with taste. If it tastes bad, then it is bad, and should be avoided; and if it tastes good, then it should be partaken of and enjoyed. Or so the theory goes, which is why our prehistoric ancestors had been able to make it out of the prehistoric age and make it possible for us, hundreds of generations hence, to be alive and write about good food tasting good. But given what we know now, about proper nutrition and health, it’s right to say that all food that tastes good is not good for you. The words of the good science teacher notwithstanding, it is important to inform the young people today, who make it a point not to listen and to sneak away at the first instance possible, about the merits of healthy eating (and disadvanta ges of unhealthy eating) such as the following: (1) Improving the health of prospective mothers would give children a better start in life, reduce infant deaths, and also the numbers of low birth-weight babies; (2) Educational attainment can be improved and risk of mental illness reduced as well as road deaths, if children’s health could be ascertained; (3) The UK could save up to ?100 billion a year if working-age ill health were reduced; (4) If adults turned from unhealthy habits, 30% of circulatory diseases could be avoided, ?2.7 billion of state funds saved due to reduced alcohol abuse, and ?13.9 billion of social costs avoided in terms of reduced drug-fuelled crime (HM Government. 2010). That the adults of today are in a bad way is not debatable. Already, overweight and obesity has begun to cause as much preventable disease and death as does cigarette smoking. While the interest is to get younger people on the bandwagon towards healthier eating habits, findings to be arr ived at in this study would also pertain to social marketing for the health habits of adults. This reflective paper will present this writer’s ideas about the way social marketing could create an impact in the minds and hearts of our youth, particularly teen-agers, on the merits of eating a healthy diet and living a wholesome lifestyle. Healthy people, healthy nation The need to develop a healthy generation of people is not the sole concern of the individual, but more important the community and the nation. This is the reason why the UK has prioritized the promotion of healthy eating in its health policy agenda (EPPI-Centre. 2009). What may seem trivial in the grand scheme of things, such as the matter of telling children to eat their peas and liver and putting up with the inevitable grimaces, is actually a matter of state priority. The diet children are introduced to early in life become a habit in their teen years, and a compulsion in their adulthood. More than this, during that period in life when children’s bodies and minds develop fastest, starving them of essential nutrients to support this accelerated growth robs them of the maximum potential they would have attained. Long-term studies are still being conducted to determine the exact effects of poor nutrition on health and development in later life (Wachs,

Humanitarian Aid as a Strategic Response Assignment

Humanitarian Aid as a Strategic Response - Assignment Example From this paper it is clear that  any tragedy that is as big as that experienced in Japan that involves shocking destruction, homelessness, relocation, sudden loss of life as well as profound uncertainty concerning the future comes with severe risks of short and long term effects psychologically. The population of Japan is among some of the oldest in the globe since more than twenty percent of its people are older than sixty-five. This people have a higher vulnerability in regards to medical services, food and water being disrupted as well as regular schedules of critical medications.  This study discusses that the people of Japan have a culture of preparedness which is considerably different from that found in the US. Additionally, Japan is a relatively small country, so in the event that disaster strikes; it usually affects the entire nation. Japan is frequently hit by disasters which usually have uniform characteristics with all the people in the country being apprehensive abo ut earthquakes. Consequently, this has facilitated the establishment of a common culture of preparedness compared to other places such as the US that has a higher diversity of disasters that can be faced by particular communities as well as the people making up the population.  Experts in emergency preparedness have shown that the people are likely to prepare for any kind of disaster only when they have experiences that convince them that the disasters are likely to affect them.

Full-Scale Fatigue Testing using the Resonance Method

Full-Scale Fatigue Testing using the Resonance Method Welding: Welding is a process that is employed to join two distinct pieces of the same metal or remove any unwanted material from metals. In other words, the welding can be broadly discussed as the forging of two heated metals by employing electrode which acts as a slag and prevents the atmospheric contamination. The art of welding began when man started forging tools from metals. The first form of welding that was available to mankind was metal forging by pounding a metal until they are fused together. [1] Types of Welding: We live in a world where we can fuse a metal and separate a single metal into many components. There are many available methods of welding to achieve this objective. They have all been evolved from the idea of forging and have a high influence in the human survival. Some of the different types of welding that are been used are: Â   Â   Oxy-Acetylene gas welding Shielded metal arc welding (SMAW) Gas tungsten arc welding (GTAW) Electroslag welding (ESW) Gas metal arc welding (GMAW) Submerged arc welding (SAW) magnetic pulse welding (MPW) Electric resistance welding (ERW) Flux-cored arc welding (FCAW) laser beam welding and electron beam welding [2] Weld Geometry: Welding two metals depends on a numerous factor such as type of joints, type of welds, groove face, root face, root edge, bevel angle, depth of bevel, groove angle, groove face, groove radius, and root opening. Based on all these factors there are nine categories of welds. They are Groove Welds Plug or Slot Welds Spot or Projection Welds Back or Backing Welds Flanged Welds Fillet Welds Stud Welds Seam Welds Surfacing Welds [3] Figure 2: Type of Weld Figure 1: Type of joint Figure 3: Process of a) Spot Welding b) Seam welding c) Projection Welding Types of Failure: A metal component is always subjected to stresses and strain. They have an impact on the total life of the component. A flaw that can cause disruption in the performance of a metal gives us an idea on the integrity of the metal. In case of welding the defect can occur in the area that has been welded. Based on the study, it is identified that most of the failure in the welds occur due to wrong technique, process conditions, bad weld groves, incorrect consumables and operator error. The common types of failures that occurs in welding are due to hydrogen embrittlement and residual stresses. So, the type of welding failure that can affect the life of the metal component are: Arc strike cracking Undercut Cold cracking Hot cracking Crater crack Root and toe cracks Hat crack Underbead crack Lamellar tearing Longitudinal crack Gas inclusion Reheat cracking Distortion Inclusions Transverse crack Lack of fusion and incomplete penetration [4] Fatigue: Fatigue may be characterized as the weakening of metal caused by the frequent application of cyclic loading and unloading. It causes progressive structural damage to the material. The fatigue strength is defined as the maximum strength a material can exhibit without breaking is an important dimension that is employed to study the life cycle of the metal or the welded structure. The BS 7608 or DNV-RP-C203 gives us an idea about the fatigue strength to the applied load for different weld geometry. Principle of Fatigue Testing: Resonance Method Testing is employed for the analysis of fatigue in welds. The process involves the excitation of the welded metal to be tested to its first mode of vibration by applying rotational radial force at one end. The rotational force causes a bending moment in its longitudinal axis of the welded metal with two nodal points without any deflection. The welded metal is supported at these points. Figure 4: Principle of resonance fatigue testing (in two dimensions). Figure 5: Bending-stress-profile-in-a-resonance-fatigue-test-specimen-with-a-circular-cross-section This method is employed to calculate the bending stress in a metal. The resonant frequency depends on the mass and stiffness of the material. Usually the tests are conducted below the resonant frequency to control the stress and thereby regulating the strain and deflection. [5] Figure 6: Resonant-response-of-specimen-deflection-controlled-by-changing-the-speed-of-rotation-of-the-excitation-force. Industrial Application: Resonant Testing Machines is the commonly employed fatigue testing machine when compared to its counterpart Servo-hydraulic testing machines due to its advantages such as better efficiency, high frequency, low maintenance and cost. They are used for the fatigue analysis of aerospace and automotive fasteners, engine components, turbine blades, chains etc. Aerospace Industry: Resonant test is employed in aerospace industry to study the fatigue strength of the composite materials such as Glass Fiber Reinforced Polymer (GFRP). They are employed to study the fatigue strength of aerospace fasteners such as bolts, screw, studs and rivets. An aircraft uses an utmost 3 million fasteners with bolts taking 25% and the rivets taking the rest. So, fatigue test is done to analyze the reliability of the fasteners to the repeated pressure and temperature cycles, variations in dynamic loads, and high vibration levels. [6] Figure 7: Fatigue Toughness Testing with resistance heating tester. Automotive Industry: Resonant tests are being implemented in structural dynamics lab in order to study the fatigue strength of high stiffness components such as the automotive components such as connecting rods, crankshafts, bolts, brackets, gear teeth, knuckle etc. The test duration is controlled by the stiffness of the material and the frequency can go high as up to 100 Hz. [7] Reference: The_Procedure_Handbook_Of_Arc_Welding_742pages_1973.pdf Online: https://en.wikipedia.org/wiki/Welding Online: http://nearyou.imeche.org/docs/default-source/hong-kong-branch/1- 20.pd Online: https://en.wikipedia.org/wiki/Welding_defect Online: http://www.twi-global.com/technical-knowledge/job-knowledge/full-scale-fatigue-testing-using-the-resonance-method-141/ Online: http://www.fastenerandfixing.com/news/high-cycle-fatigue-evaluation-of-aerospace-fasteners Online:https://www.araiindia.com/services_RnD_services_structural_dynamics_engineering_services.asp

Essay --

When walking through a grocery store, one can easily forget that at one time, all the food in the store was local. At one time, people would bake their own bread, churn their own butter, and slaughter their own chicken; if they did not do it on their own, they bought these main food items from suppliers of small, local businesses. However, grocery stores are now stocked with pre-sliced bread, packaged butter, and portioned chicken. One can even see that American supermarkets do not have seasons. â€Å"Now there are tomatoes all year round, grown halfway around the world, picked when it was green, and ripened with ethylene gas. Although it looks like a tomato, it's kind of a notional tomato. I mean, it's the idea of a tomato† (Polland, Michael). Tomatoes, as well as other food, have come a long way-–from home grown to industry grown. While food production has evolved considerably over time, it is believed that this dramatic change has caused governments to subsidize farm s, a rapid development in biotechnology leading to an advance in genetic manipulation, and a shift in food questioning what is better, local or organic? Thousands of years ago, people either gathered and collected their food from the wild environment or hunted large and small animals. The process of hunting and gathering was sufficient enough for smaller groups of people found within a suitable environment, but when the population began to grow, people were pushed into areas that made food hard to come by, so they searched for nutritional sources that they could depend on. It is believed that the practice of agriculture first came into existence in the Fertile Crescent region in the Middle East about ten or eleven thousands years B.C.E. The area was home to many consuma... ... could ask Whole Foods' CEO, John Mackey, to help answer his question. According to Cloud, â€Å"He told me that when he can't get locally grown organics--and even he can't reliably get them--he decides on the basis of taste. "I would probably purchase a local nonorganic tomato before I would purchase an organic one that was shipped from California," he said. He called the two tomatoes "an environmental wash," since the California one had petroleum miles on it while the nonorganic one was grown with pesticides. "But the local tomato from outside Austin will be fresher, will just taste better," he said† (Cloud, John). When walking through that grocery store, do not forget that at one time that food use to be local. If we can choose the right food, even if that means searching for healthier, fresher, local food, we can make a difference in our current food issues.

Criminal Record Does Matter

A Criminal Record Does Matter April 11, 2013 Sociology 381 In the article, Mark of a Criminal Record by Devah Pager, the effect that a criminal record has on black and white males is examined. Pager's goal is to answer whether and to what extent employers use criminal history, whether race plays a role in hiring, and whether there are different results for black applicants than for white applicants when applying for a job. In order to conduct this research Pager uses Audit Methodology. The basic design of this study was to create four different resumes for four different people (testers).Each tester was an articulate college student who took on one of two roles when applying for a job: an ex convict or someone with no criminal history. Each resume had the same level of qualifications for education and job experience. The two black testers were paired together and the two white testers were paired together. Each tester had one resume and the only difference between the resumes within each group was that one had served prison time for possession of cocaine with intent to distribute.The first objective of the study was to find out whether and to what extent employers use information about criminal history in making hiring decisions. This was important because in the sample taken by Pager (2003), 27% of employers said they would perform background checks on all applicants. However, the actual number was most likely higher because employers were not required to indicate whether or not they intended to perform background checks (Pager, 2003, p. 953). And although not all employers actually do this, it still implied that, to some degree, a criminal history will affect job opportunities.One criticism to this type of research was that employers use other characteristics to determine whether or not the applicant will be hired and not the criminal record. This says that the same characteristics that make a person resort to crime happen to overlap with characteristics that make a person an undesirable employee. This objective and study was designed to find out how true that is. It has been found that a criminal record plays a significant role during the hiring process. A criminal record reduced the likelihood of a call back by 50%. 4% of whites without a criminal record received a callback compared to 17% of whites with a criminal background. For one tedious job application for a trucking service, one applicant was told that the job had been filled after the employer reviewed the application. Keep in mind, though, that the applicant had to check with the supervisor several different times during the application process in order to complete the application. The second objective was to find out the extent to which race continues to serve as a major barrier to employment.This is important because racial inequality is a prevalent issue that has been heavily debated in regards to job opportunities. African Americans have lower rates of employment compared to whites. There is disagreement over the cause of these discriminations. This method of testing is designed to address this question. Recent studies have doubted the importance of race when it comes to the job hiring process. Some recent arguments have stated that other factors such as spatial location, soft skills, social capital, and cognitive ability are to blame rather than race.This study compares equally qualified black and white applicants who apply for the same job and the frequency each one received call backs. One surprising finding is that out of the black applicants without criminal records, only 14% were called back compared to 34% of white applicants without criminal history. What really makes the results of this audit so surprising is that whites with criminal backgrounds were called back more than blacks without a criminal background at 17% of the time.Blacks with criminal history were only a little less likely to be called back than their noncriminal counterparts at 14% of the time. The third objective is to assess whether the effect of a criminal record differs for black and white applicants. This is important because criminal history can affect job opportunities and may even be more troublesome depending on the race of the applicant. Effects of criminal records for blacks and whites can be even more detrimental in times of economic hardships.One employer for a janitorial service said that the company had been extremely short staffed and had to interview virtually every applicant. Now with job scarcity, even the most entry level jobs are able to be more selective about whom they employ. It is important to recognize the possible racial differences in the effects of incarceration. Current literature on racial stereotypes says that â€Å"stereotypes are most likely to be activated and reinforced when a target matches on more than one dimension of the stereotype† (Pager, 2003, p. 45). This may make employers, who already have preconceive d notions, even more wary with proven past criminal behavior. The results of the study showed that the effect of a criminal record is more pronounced and impacting blacks 40% more than whites. On three separate occasions black testers were asked if they had criminal backgrounds before they submitted their applications. I had a lot of different reactions to this article. Before I read the article I had a couple different assumptions that were correct.For example, I already figured that a criminal record would affect opportunity for hire and that it would have a bigger impact for blacks than for whites. I was, however, surprised to learn that whites with a criminal history were more often called back than blacks with a clean history. I did not know that there was still such discrimination with the workplace. I was more disturbed by how much a criminal record affected overall employment rather than by how much race played a role. One finding that really bothered me was that there are n o limitations as to how far back an employer can go when performing a background check.Employers may potentially reject an applicant because of a crime committed many years prior or even during adolescents and according to Kurlychek (2007), individuals who have juvenile or early adult records have a lower chance of recidivism. With today's technology it is even easier to access this information, making it more likely that an employer will look at the background, making the mark of a criminal record even more problematic. Employers are allowed to deny employment if the offense directly relates to the job.This is vague and the lack of regulation and accountability on the employer's part makes it easy for them to dismiss an applicant and blame it on other â€Å"defects† of character or qualification even though these defects may be completely erroneous. Another part of the results that is shocking is that these testers are articulate college students, and even though they took o n criminal personas, are still not being selected. During the study the testers were the â€Å"best possible scenario† ex convicts, meaning that each one had some college education and his own transportation.Each applicant put down his parole officer's name and had other references. Very rarely did the employer contact any of the references. To me, this means that regardless of how well presented a person is or even if he/she has credible references that are able to atone for his/her character and reliability, a criminal record may destroy any chance a person has for a particular job. One important part of Pager's study is that the testers were open and upfront about their criminal background.The part of this which stuck out in my mind was even if the job application did not request criminal information, it was still given. And according to Pager (2003), this reflects real life situations, as it is assumed that most employers will eventually find out; with that being said, th ese people are being openly labeled as ex convicts. Labels serve as cues to how others respond to an individual and have even been formalized into law so that people who have criminal records face civil disenfranchisement (Kurlychek, 2007, p. 67).Another aspect of this I found incredibly shocking is that people labeled deviant suffered more setbacks in search of employment than did illegal aliens. I realize there are different types of offending and I believe each one should be treated on a case by case basis, but the fact remains, it is easier for an illegal alien to find employment than some U. S. citizens who are labeled as criminals. â€Å"50% of cases, employers were unwilling to consider equally qualified applicants on the basis of their criminal record† (Pager, 2003, p. 956).I find this statistic to be very unsurprising yet unfair in some circumstances. The fact that half of the employers polled will not even consider an applicant because of a criminal record is absurd , especially, in cases such as the one studied in Pager's audit. This finding is supported by a study reviewed in Kurlychek's article: 25 employers received a resume with a criminal history and only one offered the applicant employment (2007, p. 67). Each crime is different, and as I have previously stated, each one should be considered on a case by case basis.I do not believe that all hope for employment should be abolished due to the criminal record described in Pager's study. The testers were one time offenders whom otherwise would have been viewed as good candidates for employment. In one study by Cheng, Kim, and Lo (2008), there was a positive correlation between the number of offenses committed in the past and the likelihood of reoffending. Other findings in Kurlychek's (2007) article state that the majority of one time offenders do not continue to offend and either learn their lesson or grow out of it.I should add, when an offender forms a positive social tie, such as the one that would be created due to employment, the chances of offending decrease. After reading these articles, the way I view those with criminal records is a little bit different. I am very open-minded, I give people the benefit of the doubt, and I do not believe that a criminal history defines who a person is or their ability to perform certain tasks. Although, each situation needs to be evaluated separately by factors other than the presence of a criminal record.I think one time offenders should be given more leniency and there should be more focus on the offender's pattern (or lack thereof) of criminality. The way in which offenders are labeled in society by both written and unwritten law is another aspect I see a little differently. I never realized how difficult it is to escape the stigmatization of being labeled as deviant. This kind of negative label has the ability to haunt people their entire lives, even if their offense can be attributed to one bad decision made while maturin g.References Cheng, T. , Kim, Y. , & Lo, C. (n. d. ). Offense specialization of arrestees. (2008). An Event History Analysis,  54(3), 341-365. doi: 10. 1177/0011128707305746 Kurlychek, M. , Brame, R. , & Bushway, S. (n. d. ). Enduring risk? old criminal records and predictions of future criminal involvement . (2007). Crime & Delinquency  ,  53(1), 64-83. doi: 10. 1177/0011128706294439 Pager, D. (n. d. ). The mark of a criminal record. (2003). American Journal of Sociology,  108(5), 937-975. doi: 10. 1086/374403

Dr. Condoleezza Rice

Dr. Condoleezza â€Å"Condi† Rice was born on November 14, 1954 in Birmingham, Alabama. She is the only child her parent’s name are Angelena and John Wesley Rice. Both parents are educated; her mother was a teacher while her father was a minister and a football coach. Dr. Rice learned to play the piano at an early age she also learned to speak French. The father moved the family up to Denver because of job placement. Condi graduated at the age of 15 from St. Mary Academy High School with a 4. 00 GPA.She started college at the University of Denver and graduated at the age of 19 with a Bachelor in Political Science. She attended the University of Notre Dame and received her master in 1975. Condi being an over-achiever went back to get her doctoral degree from the Graduate School of International Studies at the University of Denver. She accomplished all of this before the age of 27. Dr. Condoleezza Rice grew up in the turmoil of racism. During this time in the 1950’ s it was difficult for African Americans to be successful. Condi mother tired to shield her from the treatments of Blacks. Dr. Rice remembered when she went out shopping with her mother it was one incident where they were at the store and the cashier/owner saw Condi glancing up on some expensive hats and she yelled at her to get off. Her mother yelled at the white women by telling her not to talk to her daughter that way and the mother told Condi to touch every hat in the store. Condi parents taught her to not think of herself as less of a person than white. It’s not as shocking that Condoleezza Rice could stand the hardship of racism. She made something of herself such as becoming an extraordinary public figure.In a short time she gained a great deal of power and influence over people. She became a professor at Stanford and later went to serve as the Director of the Soviet and Eastern Europe Affairs for the National Security Council during Bush’s Presidency in 1989. I n 1993, Condi became the Provost of Stanford, where she balanced the $410 million dollar budget within her first year. In 1999, she resigned as the Provost and became Bush’s Foreign Policy Advisor for his campaign. She became the first female National Security Advisor. The NAACP saw Dr. Rice being an influential role model to the minorities and was awarded the President’s Award in 2002.She became the United States Secretary of State which she was appointed in 2005. Condoleezza Rice is a good leader because she has a combination of many things, especially being a proficient communicator. In addition to English she also speaks Russian, German, French, and Spanish. She carries great talent and breaks the language barriers when travelled to those speaking countries. Condi is an effective leader because she is self-assured, knowledgeable, and proficient in the environment that she takes part of. Her major experience in politics is in Russian foreign affairs so being able to speak Russian is a bonus.She carries herself at a position that people know that she is serious and committed at everything she strives to attain. Condoleezza Rice valued her faith which guides her through difficult times in her life. She feels that if you are praying and have faith then God will show you the way. I do believe that’s true prayer can get you through the toughest times in your life that you never thought would have happen to you. Her family is her support system. Unfortunately, she lost her mother from breast cancer that she battled with for 15 years. Her mother was not able to see her daughter accomplished many outstanding opportunities.Her father was blessed enough to see his daughter be the first National Security Advisor but shortly afterward he passed away. Her family was very influential while growing up which led to her going to college and opening bigger opportunities. She knew the importance of education by having her grandfather graduate from college and hears the struggles he went through, ever since than her family has been college-educated. Condoleezza Rice do not feel sorry for people, she feels that everybody can accomplish something and use that special ability that’s inside them to be productive in the society.When it comes to African Americans she seems to be stern on us. She feels that blacks should not be feeding off the benefits of what our people where force to do during slavery time. She really believes that everybody should be treated equal, so she is obviously against affirmative action. After reading this book, I was able to understand more of Condoleezza Rice, her actions and decisions. Some people may not like her and it could be the choices she made along the Bush administration. However, I understand that she is a strong woman who is not intimidated by anybody. She is very direct and stands strong on her decisions.She grew up during the segregating times but didn’t let that hold her back from a ccomplishing her goals. She ended up being a very powerful and influential public figure, for that I look up to her for that. I know people who would be faced with a difficult situation that would weighed them down. They will not achieve a goal that could have opened the doors of opportunities to better their future. I chose to investigate more of Condoleezza Rice because I didn’t know practically anything about her other than her being the first African American women to be the United States Secretary of State.After reading her biography I can now say how delighted I am to learned that a women that is African American achieving such an enormous ambition in her life. She have influence me to farther my education and get a master degree â€Å"in something I loved† I’m taken her advice to â€Å"always take life one step at a time. † I feel that this step will be great for my family and me. I’m a first generation in my family so I know if my parents w ere still around that they would be proud of me of aiming that high in education.I know that those young people in my hometown neighborhood look up to me, even though I grew up in the â€Å"hood† I didn’t let the environment hold me back from something potential. I let the environment motivate me to not become a statistics and not to have my future family being raised in that kind of environment. I know furthering your education the key to success and that’s what I’m trying to show those youngsters in the neighborhood. Instead of just talking about it I must show the kids that it can be accomplished. This makes me feel excellent on the inside that I’m bettering somebody else life.